Social media as a Method to Drive Acquisition of Customers Assignment

Social media as a Method to Drive Acquisition of Customers - Assignment Example The researcher states that the social media is known as an important means of creating brand awareness and customer acquisition. However, the major question is how companies are supposed to convert users of various social media sites into actual customers. Furthermore, different brands face varying challenges concerning customer acquisition. This owing to the fact that different companies have varying market positions, objectives, target audiences and acquisition techniques. Companies are advised to come up with strategies that are appropriate for their brands. This essay critically assesses social media as a method to drive acquisitions of customers and marketing campaigns for two campaigns. Social media marketing is used to drive customer acquisitions through brand recognition. This is known as one of the most effective tools for using social media as a branding tool. This is because, with social media marketing, companies can decide the kind of information their customers are expo sed to and decide on how they want the company’s position to be. Companies can build brand name using the great content and consistent effort around the company values and benefits. Well- established companies including Wal-Mart, Starbucks, and The Weather Channel Shows Off have developed more attractive advertising initiatives on social media sites including YouTube, Instagram and Vine respectively to develop their brand names in the online market leading to an increase in the number of users. The companies have successfully used social media marketing to reach their customers and make sales. Other small companies are advised to follow suit as the social media has proven to be an effective tool to build a company’s brand name.

Analysis the China Eastern Airlines Corporation Limited Essay

Analysis the China Eastern Airlines Corporation Limited - Essay Example The investor will get appropriate information on whether to invest on the company or not (Finance.yahoo.com). The Company has maintained a good gross profit margin over the five-year period. It had 38.57% in 2010, 39.67% in 2011, 38.98% in 2012, 37.85% in 2013, and 40.35%. The constant figure of gross profit margin, which the company maintained on the earlier periods, indicates that the prices were of their products and services, and purchases matched in increase and decrease (Barrow and Barrow, 2008). The fall in 2013 shows that there was a fall in prices but this was compensated by the sudden increase of the ratio in 2014 showing that the company is making profits from its sales. The Company’s operating profit margin was 4.78% in 2010, 4.88% in 2011, 5% in 2012, 1.73% in 2013, and 6.45% in 2014. This margin increased steadily over the five-year period with the exception of the sudden fall in 2013. The fall in operations was a result of operational difficulties, which the company experienced. The company had to incur extra costs to bring the situation back to normal (Berman, Knight and Case, 2006). The larger increase in the margin in 2014 shows the managements effort in correcting the problem experienced in 2013. The increase of the ratio over the five years indicates the management’s efficiency in generating profits from the operations of the company. China Eastern Airlines Corporation Limited’s net profit margin was 3.29% in 2010, 3.42% in 2011, 3.36% in 2012, 2.35% in 2013, and 0.38% in 2014. The company maintained a fair margin the earlier three years of the five-year period. The performance during those years was desirable as it indicated that the management’s efficiency in generating sufficient net profit from the sales of the company (Berman, Knight and Case, 2013). The fall of the margin in 2013 and 2014 put the managements’ efficiency into